Dec 2021 - Mar 2026

• Directed the overarching UX vision and design strategy across a global portfolio of 10+ major enterprise applications (EOS, IFM Hub, Vantage Analytics), aligning product roadmaps with key business objectives.
• Championed an organizational shift towards AI-driven design operations, successfully integrating automation tools that optimized business logic and significantly accelerated team iteration cycles.
• Scaled design capabilities and reduced manual overhead across global teams by establishing advanced workflow automations, empowering data-informed product decisions at the executive level.
• Spearheaded the governance and co-architecture of the Emerald Design System (EDS), establishing cross-functional DesignOps standards that unified global design and engineering efforts.
• Accelerated enterprise speed-to-market by bridging the gap between Product, Engineering, and Design leadership, fostering a culture of seamless collaboration and scalable component adoption.
• Partnered directly with C-suite and executive stakeholders to translate high-level enterprise visions into actionable design roadmaps, functional architectures, and successful product launches.

• Data-Driven Design Strategy: Partnered directly with Product Managers and Engineering leadership to architect the user journey and engagement strategy for a flagship video analytics platform.
• Design-to-Dev Architecture: Engineered a modular component library utilizing Figma and Ant Design frameworks, establishing a standardized handoff process that significantly accelerated development cycles.
• Executive Stakeholder Alignment: Spearheaded high-stakes presentations of interactive prototypes to key leadership, successfully securing buy-in for product vision and complex functional logic.
• Technical Governance: Authored comprehensive UX documentation and interactive walk-throughs to serve as the definitive "single source of truth" for the global engineering team.

Aug 2020 - May 2021

• Design System Architecture: Spearheaded the end-to-end build and management of the FORCE (Financial Obligation & Rebate Calculation Engine) Design System, developing a library of modular component variations for rapid prototyping.
• Strategic Tool Migration: Led the organizational transition from Sketch to Figma, establishing a new "single source of truth" for the project and improving cross-functional collaboration.
• Requirement Translation: Partnered with product stakeholders to synthesize complex software requirements and functional specifications into high-fidelity wireframe concepts and clickable prototypes.
• Visual Language Development: Designed a comprehensive set of custom iconography unique to the FORCE application, deployed as a custom icon font set to ensure brand consistency.

Apr 2020 - Jul 2020

• COVID-19 rears its ugly head.
• Baker Hughes performs company-wide layoffs of 90% of their contractors.
• Lucky me! The very month that Baker Hughes was going to convert me to a full-time employee, I just happened to be one of those lay-offs.
• Thanks, COVID!

Jan 2019 - Apr 2020

• Award-Winning Product Design: Solved complex UI challenges for four major commercial projects, including xSight, which won the 2020 Baker Hughes Technology & Engineering Excellence Award.
• Data Visualization Strategy: Devised innovative engagement models for data-intensive applications, including drilling insights, product inventory, and plug milling systems.
• Design Operations & Selection: Initiated the company’s internal design system build and led the strategic selection and implementation of Figma as the primary UX/UI tool.
• High-Velocity Migration: Successfully converted large-scale UI designs from Sketch to Figma within compressed timelines to maintain project momentum.
• Domain-Specific Iconography: Designed a custom iconography set specifically tailored to drilling and completion services to enhance user recognition and safety.

• Full-Scale Platform Overhaul: Led the end-to-end UX/UI redesign of the Origins-X Financial Software interface (.NET/Angular), ensuring seamless responsive performance across mobile, tablet, and desktop.
• Modular Design Architecture: Restructured v3.0 product components into a modular framework to support future CMS and API capabilities.
• Rapid Prototyping & Sales Support: Developed a high-fidelity, fully functional demo prototype that allowed the sales team to rapidly re-brand the interface with client-specific colors and logos.
• Interaction & Motion Design: Engineered complex animation and transition sequences using Flinto and Principle to communicate functional logic to stakeholders and developers.
• Operational Growth: Spearheaded the onboarding of front-end developers through strategic talent sourcing and social media recruitment efforts.

Sep 2007 - May 2018

• Agency Portfolio: ADNORML, Woodlands Ad Agency, Invectra Advertising, and Pixelbit Studios
• Business Growth & Strategy: Successfully founded and scaled multiple creative agencies, growing team sizes from 3 to 12 employees and increasing annual revenue by over 50% through digital marketing and UX-driven design.
• Creative Direction: Led end-to-end UX/UI strategies and creative campaigns for digital, print, and mobile platforms, ensuring projects remained on time and within budget.
• Technical Implementation: Engineered custom website UI templates and mobile designs optimized for SEO/SEM using a variety of frameworks including REACT, Ruby-on-Rails, and various CMS platforms.
• Team Mentorship: Managed and mentored multidisciplinary teams of designers, developers, and content strategists, fostering rapid skill advancement and high-performance cultures.
• Notable Clients: SUNOCO, McAllen Chamber of Commerce, Powell Industries, Enphase Energy, Hyatt Regency Houston, and Superbowl XXXVIII.
• Exit: Successfully negotiated the sale of ADNORML in 2018 to transition into dedicated enterprise UX leadership roles.