Dec 2021 - Mar 2026

• Global Product Suite Oversight: Led the end-to-end design for over 10 major enterprise applications, including Experience Operating System (EOS), IFM Hub, and Vantage Analytics, transforming complex technical requirements into intuitive user interfaces.
• Efficiency at Scale: Centralized global design efforts by helping build and manage the Emerald Design System (EDS), creating a "single source of truth" that streamlined the workflow between product managers and developers.
• AI-Driven UX: Pioneered the use of AI tools to automate repetitive design tasks and optimize business logic, facilitating faster iteration cycles and more informed product decisions.
• Cross-Functional Collaboration: Partnered closely with Product and Engineering leadership to translate stakeholder vision into functional, high-fidelity prototypes and accessible final products.

• Contractor on the design of a new internal video playback analytics application.
• Tasked with understanding the mechanics of the application and how users will interact/engage with it.
• Built the project design system using a combination of Ant design and custom components in Figma.
• Responsible for building out prototypes that help stakeholders, developers, and users understand how the software will look, flow, and function.
• Performed presentations of the prototypes to various teams on the project.
• Documented prototype walk-throughs and prototype overviews.

Aug 2020 - May 2021

• Assigned to design for a new software platform known as “FORCE” (Financial Obligation & Rebate Calculation Engine).
• Responsible for the new build and management of the FORCE Design System including component variations for rapid prototyping.
• Responsible for the implementation of Figma over Sketch as a single source of truth application for the project.
• Worked with product stakeholders in understanding software requirements, functional specifications, and understanding wireframe concepts.
• Designed custom iconography unique to the FORCE application to be used as a custom icon font set.
• Built elaborate, clickable prototypes to demonstrate software functionality on a visual level.
• Trained new employees on how to use Figma along with design system management.

Apr 2020 - Jul 2020

• COVID-19 rears its ugly head.
• Baker Hughes performs company-wide layoffs of 90% of their contractors.
• Lucky me! The very month that Baker Hughes was going to convert me to a full-time employee, I just happened to be one of those lay-offs.
• Thanks, COVID!

Jan 2019 - Apr 2020

• Solved complex UI challenges with product owners and stakeholders across 4 significant commercial projects (xSight, Sabio Drilling Insights, Gemini, and instaGrade).
• Helped xSight win the Baker Hughes 2020 Technology & Engineering Excellence Award.
• Devised innovative ways for users to engage with intensive data-driven applications.
• Built high-level concepts and user interactions for custom interfaces used in drilling insights, product inventory, dull-grading applications, plug milling, and casing exit applications.
• Kicked off the process of Baker Hughes building their own design system and was responsible for the innovation and UX/UI software selection of Figma.
• Converted large-scale UI designs from Sketch over to Figma in short periods of time.
• Designed a custom iconography set that is uniquely relatable to drilling and completion services.

• Lead UX/UI designer responsible for the complete overhaul of their Origins-X Financial Software interface (developed in .NET / Angular) for use on mobile, tablet, and desktop views.
• Designed unique iconography for the Origins-X Software platform and created a complex library of Sketch symbols for rapid prototyping, updates, and changes.
• Created a full-functioning demo prototype used by sales to demonstrate Origins-X to clients that can be rapidly re-branded with the client’s company colors and logo.
• Built animation and transition sequences for UI prototypes using Flinto/Principle App in order to demonstrate functionality to stakeholders and the development team.
• Restructured components of Origins-X v3.0 product to a modular design for future CMS and API capability.
• Created innovative new features that helped speed up the user onboarding process with the Origins-X software.
• Aided in the hiring process of front-end developers using a combination of ad creation, social media and LinkedIn connections.

Jun 2010 - May 2018 (sold the business)

• Directly involved in strategic UX/UI designs (Sketch, Invision Studio, Flinto, Adobe XD) for web and mobile applications to be developed in REACT.
• Engineered UX/UI designs for website and mobile SEO/SEM strategies.
• Led all creative campaigns and user-centered conceptualization for digital, print, branding, OOH, mobile messaging, corporate presentations, new business prospects and sales.
• Managed a creative team of designers, developers, and content strategists while utilizing my skills in copywriting and user engagement strategies.
• Led all team projects while keeping them on time and on budget.

Notable clients: McAllen Chamber of Commerce, FCC Environmental, SUNOCO, NEORig, Enphase Energy, Petroleum Oil Tools, ForgeUSA, SUNOCOLP, McHugh Plastic Surgery, Aries Worldwide.